Logo
Three marks: the full lockup, the wordmark and the W icon. Offwhite on Forest is our primary signature. Every version is available as a vector SVG and a transparent PNG at 1000, 2000 and 4000px wide.
On backgrounds
Ready-made JPEGs of every approved pairing. Forest Green marks only ever sit on light grounds — Offwhite, its Shadow, or Sand.
Colour
Forest Green and Offwhite lead. Sand is for accents; Offwhite Shadow handles every grey; Charcoal is the neutral dark. Tap any value to copy.
Typography
Caveat is our voice — warm, handwritten, used for headlines and moments of personality. Archivo keeps everything else clear and calm. Both are open-source (SIL OFL) and bundled below.
Caveat
Archivo
Display · Caveat 700 · 72/1.0Go somewhere newHeadline · Caveat 600 · 44/1.1Take the long way roundTitle · Archivo 600 · 22/1.3Plan less. Waander more.Body · Archivo 400 · 17/1.5Body copy is set in Archivo Regular with generous line-height, in Forest on Offwhite.Label · Archivo 600 · 12 · +14%Eyebrow labelUsage
A few simple principles keep Waander consistent everywhere it appears.
Primary signature
Offwhite on Forest Green. Use it by default — first impressions, covers, profile images.
Reversed
Forest Green on Offwhite. The everyday alternative when a light surface is needed.
Green on light only
Forest Green marks sit on Offwhite, Offwhite Shadow or Sand. Never on dark or mid-tone grounds.
Clear space
Keep space around the logo equal to the height of the “w” in the wordmark on every side. Nothing enters this zone.
Minimum size
Lockup 64px / 18mm tall. Wordmark 80px / 20mm wide. W icon 24px / 6mm wide. Smaller than this, the marks lose their handwriting.
Picking a mark
Lockup when there’s room. Wordmark in wide, short spaces like banners and headers. The W icon alone for avatars, favicons and small badges.
Ready to waander?
The complete kit: logos, backgrounds, colour tokens, fonts and social — organised and named for production.
Download the brand kit
Social
Pre-sized for every major platform, in three themes. Square and portrait formats carry the full lockup; wide banners use the wordmark; avatars use the W icon.